Founder and Director, Mondovia Private Limited.
Mondovia began at home in Gurugram, with something entirely ordinary: we needed a nanny and a cook, at the point when we needed that support most.
What followed was not a search so much as a series of accidents — agents, informal references, chance. The fees were high enough to be a real decision. And for all that money, there was no methodical way to match what a worker could actually do against what our household actually needed.
The failure runs in both directions, which is the part that stayed with me. We had no reliable way to know who we were meeting. She had no way to demonstrate a decade of work she had genuinely done. Workers in this market are not short of skill or of willingness. They are short of any means to prove either, and that gap is filled by whoever happens to be standing in the middle.
And the need keeps growing. Family structures are changing quickly, and with them the demand for dependable help at home.
This market does not need another placement service. It needs an identity and matching layer underneath — one that lets a worker carry proof of her own experience, and lets a family hire on evidence rather than hope.
I spent fourteen years building consumer technology at Paytm, MakeMyTrip, Goibibo and Flipkart. The consistent lesson is that fragmented markets are not fixed by better intentions. They are fixed when verified data, trust and payments are assembled into something that makes the honest transaction the easy one. That machinery is mature. It has never been pointed at this market.
Mondovia is therefore built as infrastructure rather than as an agency, and the reason is structural rather than cosmetic. An agency earns its living by keeping the introduction scarce. Infrastructure earns its living when traffic runs across it. Only one of those two businesses actually wants this market to become transparent.
We start with domestic staffing in India, through Saathi, because infrastructure nobody has used is only a drawing. The longer ambition is to support human-capital mobility more broadly — across occupations, across cities, and eventually across borders.
If you are building in this market, regulating it, hiring through it, or working in it, I would like to hear from you.